Yellow Pages has kicked off the latest instalment in the 'Your World' campaign, highlighting the ability to compare multiple businesses at once. 'Compare' was created by Ogilvy Melbourne, following on from the earlier execution which focused on the Ratings and Reviews function.
Credits
Ogilvy Melbourne
Chief Creative Officer: Steve Back
Executive Creative Director: Brendon Guthrie
Senior Copywriter: Michael Punton
Senior Art Director: Sally Hastings
Head of TV Production (Melbourne): Luke Coulson
Head of Brand Strategy: Gavin MacMillan
Strategist: Edgar Rouwenhorst
Senior Account Director: Ebony Moore
Senior Account Manager: Candice Koffke
Director: Micca Delaney
Production Company: Airbag
Producer: Julie Rutherford
EP: Victoria Connors-Bell
Media: OMD