Cadbury - as a sponsor of the 2012 London Olympics - has launched a campaign called "Catch Up" that aims to inspire Australians to meet regularly with family and friends, face to face.
Specially marked blocks of Cadbury Dairy Milk chocolate will give participants the chance to win one of 5 trips to the London Olympics; and also to win one of the 100,000 Dairy Milk blocks to send to a friend with an invitiation to catch up.
The campaign will run nationally as a television commerical from 1 February to 1 April.
