The federal government has today rolled out the first phase of its 'Care Aware' campaign with a website hoping to raise awareness and support for unpaid family carers.
Created by McCann, the campaign is led by a website which provides tools and resources to help carers, and information on how consumers can support the initative's goals. Australian actor and author William McInnes is the face of the campaign, which forms part of the federal government's 2011 'National Carer Strategy'.
