Promotional creative agency: Marketing Zoo
In anticipation of the 2010 FIFA World Cup, Sony has released a TVC campaign starring Sony ambassador and Qantas Socceroo Tim Cahill.
The TVC promotes Sony's BRAVIA products, with 45,000 bonus PlayStation 3 consoles on offer with the purchase of a selected BRAVIA TV.
Sony has begun the countdown to the 2010 FIFA World Cup with a series of promotions across key product categories, including BRAVIA, Handycam, Cyber-shot and VAIO.
