Bendigo Bank will launch a new campaign repositioning itself as 'Bigger than a Bank' during tonight's premiere of MasterChef season six on Ten.
The campaign focuses on the "home loans, the credit cards and the business products that earned it the title 'Australian Business Bank of the Year – Customer Satisfaction' for three years running from Roy Morgan Research's Customer Satisfaction Awards".
The 60-second TVC will air during the Bendigo Bank-sponsored MasterChef, and will be supported by out-of-home, print, online, radio and point-of-sale.
McCann Melbourne creative director Pat Baron said: "It's an exciting time for Bendigo Bank and this launch campaign is just the beginning of bigger things to come."
Credits
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: Jim Taylor
Art Director: Chris Shoolman
TV Producer: Chelsea Nieper
Group Account Director: Jacki Currie
Account Director: Louisa Webb
Account Executive: Alex Haigh
Production Company: Finch
Director: Nic Finlayson
Post Production: The Butchery
Head of Marketing and Communications, Bendigo Bank: Owen Davies
Senior Marketing Manager, Bendigo Bank: Heather Wallace
