Want to know what goes into Nature's Own Complete Sleep Advanced? Bear Grylls shows consumers the not-so-glamorous way to get the same effect.
Arnold Furnace's executive creative director Tom Spicer said “This latest spot sees Bear pit himself against Nature's Own again, and again he comes up short. Celebrities aren't usually comfortable with having the mickey taken out of them but Bear was a good sport and requested only that the milk was almond milk. Personally I'd have been asking for a fresh boot. Hats off to frame store too - for making a field in Wales look like somewhere much more exotic.”
The spot is accompanied by the tagline 'Nature’s Own use an army of scientists…Bear Grylls uses his bare hands!.
Executive Creative Director: Tom Spicer
Writer: Cameron Brown
Art Director: Luke Duggan
Director: Rocky Morton
Producer: Chris Hulsman
