Allianz has launched a second part to its 'One Trusted Partner' campaign featuring an interactive video where viewers can choose a 'Be Ok' button after the paint spill.
If viewers don't click the 'Be Ok' button, the character in the ad presses it for them. The button then rewinds the accident just in time for his wife to check what the noise was.
Dominic Brandon, group manager marketing and Bmand at Allianz said “Besides being another clever way of saying Allianz can get our customers back on the road quickly after an accident, the YouTube interactive component will help us to overcome viewers skipping content or experiencing the frustration that many people have with pre-rolls.”
The YouTube video will be supported by TV, radio and online.
Executive Creative Director: David Bell
Senior Art Director: Mike Nikotin
Art Director: Rodolfo Sarno
Post Production: Heckler
