Make way for the 21st century “rock stars” - better known as “data scientists”.
The Actuaries Institute shines a light on people in business who crunch away at data in its new campaign. It's got the tagline: “The world isn’t black and white but business decisions are. When you need clarity in a complex world, you need an Actuary.”
David Bell CEO of The Actuaries Institute said: “This campaign will show that actuaries can use their skills across all sectors, not just insurance and finance.”
The campaign, created by OgilvyOne, will run across print and digital through April as well as the final quarter of 2014.
