Vodafone has launched a campaign in support of their sponsorship of the Vodafone McLaren Mercedes Formula 1 team.
Created by Ikon Communications, the series of five webisodes follows Ben 'Kelso' Kelly as he attempts to become Vodafone's third driver alongside Jenson Button and Craig Lowndes.
"3rd Driver" will run across print, online and out-of-home advertising. View the rest of the webisodes here.
