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The integrated campaign will launch across 42 Westfield centres in Australia and New Zealand as well as earned, owned and paid channels.
Mums are the priority in the latest ad for the retail group.
Westfield taps Australia's matriarch, Dame Edna, in autumn/winter campaign.
Delta Goodrem tells her younger self she can be anything and wear anything.
“It’s important to have the confidence to wear what you want to wear and feel empowered to let your fashion choices evolve with your personal style." Osbourne.
The shopping centre chain has brought on board Dannii Minogue to deliver content around fashion launches for the upcoming season
Westfield to fly out YouTube mini-stars Sophia Grace and Rosie to kick-start its Christmas campaign.