Mums are the priority in the latest ad for the retail group.
Scentre Group, which owns Westfield, is celebrating mums, and their diverse priorities, in its latest ad.
The campaign called Whatever Your Priority, You’re Ours, rolls out this week across digital and outdoor channels.
Dana Ridge, head of content, Scentre Group says: “Mums are core to Westfield, and with Easter, school holidays and Autumn’s crescendo, Mother’s Day, falling within the season, we not only wanted to support mums, but celebrate them. Steering clear of stereotypes, we wanted to show how she effortlessly switches between roles, from cooking with the kids and experimenting with the latest fashion, to catching up with her mum tribe – all while still staying true to herself.”
Westfield has also partnered with Business Chicks to launch a national series of events, Westfield Women in Conversation that will cover a diverse range of topics.
