IAB (Interactive Advertising Bureau)

Latest News about IAB (Interactive Advertising Bureau)

Australia's digital advertising market is now worth $8.8 billion 5 years ago

Australia's digital advertising market is now worth $8.8 billion

The Australian online advertising market hit $8.8 billion in expenditure in 2018 as digital ad formats...

Gai Le Roy named as new IAB Australia CEO 6 years ago

Gai Le Roy named as new IAB Australia CEO

IAB Australia has announced Gai Le Roy as its CEO following the departure of Vijay Solanki earlier this...

IAB rejects Nielsen's video audience crediting 6 years ago

IAB rejects Nielsen's video audience crediting

A measurement row has escalated between the IAB and measurement firm Nielsen over how to measure...

Top 10 things you need know about new Nielsen changes 6 years ago

Top 10 things you need know about new Nielsen changes

Nielsen and the IAB are back in market with a strengthened measurement offering aimed at giving...

Ad spend triples as media agencies back podcasts 6 years ago

Ad spend triples as media agencies back podcasts

The podcast fanfare has shifted media buyer behaviour as agencies act on the trend and triple spend in...

The digital media black hole: A look at ad spend and bookings through Google and Facebook 6 years ago

The digital media black hole: A look at ad spend and bookings through Google and Facebook

Analysis: Ad industry forecasts suggests Facebook and Google hoover up more than 80% of digital media...

'Digital content ratings need to evolve to overnight' - Nicole Sheffield 7 years ago

'Digital content ratings need to evolve to overnight' - Nicole Sheffield

News Corp's chief digital officer believes it will take time to build confidence in daily digital...

Sheffield opens IAB Measure Up with rallying call around trust 7 years ago

Sheffield opens IAB Measure Up with rallying call around trust

News Corp's chief digital officer has stressed the importance of trust in digital media to open an...

Measurement is becoming the hero instead of actual outcomes 7 years ago

Measurement is becoming the hero instead of actual outcomes

“It’s a very scary thing when you have an entire industry built on metrics that are worthless," says...

News Bulletin: Rove & Sam axed again; IAB audio council swaps Pandora for SCA 7 years ago

News Bulletin: Rove & Sam axed again; IAB audio council swaps Pandora for SCA

In news: SCA's head of digital strategy takes over IAB audio chair from Pandora's Rick Gleave; Rove &...

IAB forecasts strong growth in digital audio advertising 7 years ago

IAB forecasts strong growth in digital audio advertising

An audio industry study that gauged the views of media buyers and marketers predicts digital audio...

Is search sexy enough to warrant an IAB council? 7 years ago

Is search sexy enough to warrant an IAB council?

Is it healthy for the search representation within our industry to largely be from Google? Is a search...

News Bulletin: 'Godfather of ad tech' joins IAB; AppNexus' Dave Osborn to return to US 7 years ago

News Bulletin: 'Godfather of ad tech' joins IAB; AppNexus' Dave Osborn to return to US

In news: The final part of Bauer's digital transformation is now complete; well-known ad tech exec exits...

News Bulletin: ABC chair contenders; Industry's thirst for affiliate; What shows win in the US? 7 years ago

News Bulletin: ABC chair contenders; Industry's thirst for affiliate; What shows win in the US?

In news today: Ten promises a “US sitcom star; a shock jock and an AFL legend" for I'm a Celeb; Good...