IAB (Interactive Advertising Bureau)

Latest News about IAB (Interactive Advertising Bureau)

IAB aims to tackle issues facing the ad tech industry 9 years ago

IAB aims to tackle issues facing the ad tech industry

Ad tech companies have teamed up with the IAB to form an advisory council to tackle the issues facing...

IAB sets up mobile hub, outlines year ahead 9 years ago

IAB sets up mobile hub, outlines year ahead

The IAB has full dance card this year. Unsurprisingly mobile, ad tech and viewability are high on the...

Google to 'turbo charge' video ads with viewability reports 9 years ago

Google to 'turbo charge' video ads with viewability reports

Viewability is important – but there is still confusion over what it really means.