Whether it’s their business ethos, production standards, their fashion commitment or sonic ingenuity, Client Liaison is a source of continued inspiration for Bottoms Up.
With the release of their debut EP, we put time in the diary and recently met in the heart of Sydney’s business district to discuss the best of Australia’s rich advertising history.
And here they are. Client Liaison’s top Australian ads of all time:
My dad picked the fruit
Despite Australian housing affordability having not yet reached crisis point in 1988, unless the mother seen serving these parched school children runs a successful business from her home office, no “fruit picker” could afford the mortgage repayments on that lavish free standing country abode shown in this Cottee’s commercial. Simply put, if it is you who’s dad picks the fruit that goes to Cottee’s, then your dad must be a 23 year old British backpacker fulfilling the criteria for extending their Australian working visa for a 2nd year. This aside, we thoroughly enjoy the chubby kid’s haircut and most of all his tone of voice – seen at 0:12 seconds.
Live a little relax a little
This commercial for 'Sails On The Bay' is an old favorite of ours, effortlessly embodying the long-standing sentiment and aesthetic contained within the Melbourne suburb of Brighton. Recently we were lucky enough to be invited to the sails on the bay 20 year celebration by our dear friend, local Brighton celebrity and star of ABC’s hit show Upper Middle Bogan, Rhys Mitchell. After working the room to the likes of other local celebs including Today Tonight’s Naomi Robson and Channel Ten’s Melbourne weatherman Mike Larkan, we sucked back a few oysters with the Sails On The Bay marketing team confessing our love and appreciation for their early 2000’s jingle. Unable to convince them that this jingle need continue as a component amongst their rebranding we employed our music tech know how by turning on the PA system (reserved for the nights entertainment) and drunkenly sung this timeless piece of music to Brighton’s D-list in the form of accapella.
This goes with that
Stunning typography, fantastic jingle. Not much more can be said of Sussan except that they need be reminded that if it’s not broken don’t fix it.
The Thirst Crusher
As a young boy this commercial extended itself deep into my imagination and like other well know legends such as ‘Big Foot’, I too imagined a mystical bloke roaming Tropical North Queensland only to reveal himself in the presence of a can of thirst crushing Solo. Now a young man looking back on this impressive piece of advertising, I realise that the Solo man had a much deeper message for all of us - that the determination to overcome one’s surroundings can only realised once Australia’s original thirst crusher has been firmly added to ones Kayaking kit. Whoever was responsible to associate Solo with Kayaking undoubtedly retired shortly after this campaign with an eight-figure bonus.
Thank you very much
Gift giving has always been a debatable topic. How does one measure gratitude, how can we truly thank someone and does our appreciation for another’s good deeds need to take a physical form? We say yes…. yes it dose! Everyone likes gifts no matter how big or small and that’s why the good folks over at Cadbury designed the perfect product to help those who don’t know how to say thank you very much.
14 Vita Brits
Trevor Hendy AM is a six times Iron man champion and inductee to the Sport Australia Hall of Fame. This commercial offers a never before seen insight into Hendy’s Training routine revealing the close kept secret to his successes’ - smashing 14 Vita Brits ever day after his morning swim. Consequently the ‘How many Vita Brtis can you do’ became a boastful challenge amongst Australian schoolchildren of the time. Inspired by Hendy’s high average of fourteen I remember reaching a meager 7 before throwing in the towel. Disappointed with myself I soon switched to kelloggs Nutri Grain and immediately felt at ease.
No Spin
Undoubtedly one of the greatest athletes of our time, Shane Warne’s achievements on the field are equally matched with those off the field. His decision to team up with Advanced Hair Studios is no exception, showing leadership and courage once again by confronting the issue hair loss head on.
Client Liaison is starting their national tour this weekend, want tickets?