The Block claims sweet victory on Zumbo’s Just Desserts finale

Lindsay Bennett
By Lindsay Bennett | 28 September 2016
 
The two finalists from last night's Zumbo's Just Desserts: Kate and Ali

The finale episode of Seven’s Zumbo's Just Desserts last night failed to claim sweet victory over Nine’s hit show, The Block. 

The last episode of the new series attracted an audience of 762,000 metro viewers, down 30% on its premiere which cracked more than a million viewers. 

Seven says it is pleased with the results of the new format,  delivering in every key audience demographic in a "tough and competitive timeslot". 

Last night’s episode saw fan favourite Ali lose out to Kate in the dessert challenge to end all dessert challenges, laid out by host Adriano Zumbo.

zumbo cake 28/9The contestants on last night's Zumbo's Just Desserts had to recreate this cake

Zumbo’s Just Desserts was the third most watched entertainment program of the night, but didn't make the top five programs in any key demographics. The show varied in ratings results, with the episode showcasing Zumbo’s Willy Wonka hat pulling an audience of 880,000 and winning the night.

Nine’s new show, Unreal Estate, premiered last night to an audience of looking 699,000 viewers. The show, which looks at some of the most lavish homes in Australia, also beat 800 Words.

More than 930,000 people tuned into watch The Block, making it the most watched entertainment program of the evening. Seven’s Home and Away followed with 774,000 viewers.

Survivor was the second watched program in the demographics of people aged 16-39, 18-49 and 25-54.

Seven’s top news programs, attracting more than a million viewers, helped the network win a 28.9% audience share of the night closely followed by Nine at 27.2%. Ten had an audience share of 19.8% and ABC with 17.5%.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus