ZenithOptimedia Australia has downplayed suggestions that GroupM's reported $750 million Nestle account win in the US will have any unsettling effect on its long-held account with the firm.
GroupM announced the win this week. ZenithOptimedia Australia boss Ian Perrin told AdNews that Nestle "has relationships with both us and WPP (GroupM's owners) across the world which they are constantly looking to improve". He said the US account win "has no bearing whatsoever within Australia".
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