Wrigley Pacific has named former Lion Foods brand strategist Tami Cunningham as the top marketer for its gum and sweets business in the APAC region.
Cunningham will lead the company’s marketing strategy for the region as well as marketing for its Starburst, Skittles and Airwaves brands.
She joins Wrigley, which is part of Mars, from Lion's beer, wine and spirit business where she was most recently marketing services director having also held senior brand and innovation roles. At Lion, Cunningham was responsible for marketing initiatives around the launch of is Tap King at home draught beer system earlier this year.
Previously she has held marketing roles in PepsiCo, Suncorp, Foxtel and Walkers crisp brand in the UK.
Andrew Leakey, general manager of Wrigley Pacific, said: “Tami is well known for her passion for developing people, increasing brand distinctiveness and creating value. We look forward to building on her strengths as a highly commercial and collaborative marketing leader.”
Previous Wrigley campaigns have seen its gum brand 5 partner with X-men for the release of Wolverine, and recruit Antonio Banderas to star alongside its Food Creatures for an Extra gum ad.
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