Wrigley gum brand Extra has revamped its Food Creatures characters in a new global TV ad starring actor Antonio Banderas.
The ad launched yesterday and was a combined effort from AMV BBDO and DDB Australia. The Food Creatures characters were devised in Australia in 2007 and has featured across Extra's campaigns globally.
New Extra characters:
Original Extra characters:
Wrigley marketing director Chris Blayney said: “As an international movie star, Antonio Banderas is the perfect ambassador to help give the Food Creatures a makeover and bring Extra's oral care message to life, encouraging consumers to incorporate Extra into their everyday routine.”
DDB Group managing director of strategy and innovation Leif Stromnes said: “The Food Creatures longevity and worldliness are a testament to the power of of how a simple metaphor can effectively communicate the role of Extra in people's lives. We're very proud to have helped Wrigley shape their communications firstly in Australia and now globally.”
Starcom MediaVest handled media buying in Australia.
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