Strewth! It's Alf! Home & Away veteran and Gold Logie winner Ray Meagher has fronted the first Australian version of Snickers' 'You're Not You When You're Hungry' campaign. And it's a cracker.
The Americans had Betty White and, naturally, Australia got Alf Stewart. Ah, the flamin' mongrel. We josh.
The soapie icon normally shies away from ads but apparently, he couldn't help himself. The ad, by Clemenger BBDO Melbourne, was shot at Appin Motor Cross track and the stunt man is Rhys Jones, one of Australia's parkour gurus.
Mars segment leader – Bars Brad Cole said: “He doesn't normally do commercials – he's very protective of his personal brand. But he'd seen the Betty White ads and just loved them. We feel so lucky to have such an iconic Australian actor working for Snickers.”
Clemenger BBDO Melbourne executive creative director Ant Keogh said while every market around the world does their own version of the Snickers campaign, he's pretty sure no one else has a “flamin' heck” in it.
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