Westpac has changed up its CRM and digital accounts for the first time in more than a decade, switching from Lavender to Rapp. But Lavender has picked up St. George, Bank of Melbourne and Bank of SA.
Lavender has worked with Westpac since the late-1990s with the relationship surviving several changeovers in marketing bosses and traditional creative agencies.
While no longer on the Westpac business, the independent agency will take on CRM for Westpac Group sub-brands St George, Bank of Melbourne and Bank of SA.
Westpac Group general manager, strategic marketing, Australian Financial Services John Harries said: “Lavender has had a long standing partnership with the Westpac Group and we are pleased to see this continue.”
The shift to Rapp is part of Westpac's relationship with DDB Group Australia, who holds the master creative account. DDB was appointed to Westpac a year ago after the bank parted ways with Big Red. Rapp will handle CRM and digital while DDB Shop Melbourne will take on retail.
St. George, Bank of Melbourne and Bank of SA's creative agencies are Saatchi & Saatchi, Ogilvy Melbourne and Clemenger BBDO Adelaide respectively. MediaCom handles media buying for the group.
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