Kia and Val Morgan have put together a tactical activation for the Open. They claim shoppers are queueing up to try and return the worlds fastest serve via Kia branded screens and an interactive game app featuring Aussie big hitter Sam Groth. The Game On app determines the accuracy and power of the player’s swing as the attempt to return his 263kph serve. All successfully returned serves give players the chance to win a new Kia Cerato Koup Turbo.
Running in 250 locations across NSW, VIC and QLD until the mens final on 26 January, the punters are flocking in, having fun and "raving about the KIA brand and its impressive ground breaking activation" according to Matt Bushby, director of digital and innovation, Val Morgan Outdoor. The firm said that by geographically targeting KIA dealerships, campaign delivers scale, proximity and frequency of message.
The campaign was planned through Initiative.
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