After Target came under fire on Facebook from parents who said its clothing line for girls was “trampy”, the company has vowed to review all feedback and make a decision about removing the line.
Last week, a concerned parent Ana Amini left a message on Target's Facebook page asking the company to make a clothing line for 7-14 year old girls which “doesn't make them look like tramps”.
AdNews has since contacted Target, asking about a similar social media backlash against Kmart last year, which saw the company remove a line of clothing for young girls due to similar complaints on social media.
AdNews asked Target if Kmart's strategy of removing the clothing line will be something that Target will follow.
A Target spokesperson replied: “We will of course review all the feedback we've received and will make a decision after careful consideration.”
After the message was posted on Target's Facebook page, hundreds of users posted comments, many of them supporting the mother and arguing the department store's clothing was not appropriate for young people.
At the time, Target responded on Facebook, saying: “[B]efore products are available at Target, they are reviewed and assessed by a panel of our customers and their feedback is incorporated into our design decisions.”
Sign up to the AdNews newsletter,
like us on Facebook
or follow us on Twitter for breaking
stories and campaigns throughout the
day.
Have something to say? Send us your
comments using the form below or contact the writer at davidblight@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.