EXCLUSIVE: Betting company Tabcorp has appointed Whybin TBWA to its creative account, replacing incumbent BWM, AdNews has learnt.
Whybin TBWA also handles the creative business for Tabcorp-owned online betting company Luxbet, which it picked up in July 2012.
The decision comes after a five-way pitch involving Whybin TBWA, BWM, BMF, DDB and M&C Saatchi. BWM won Tabcorp in February 2012.
The consolidated Tabcorp creative account includes digital elements. Tabcorp Holdings spent $11.97 million on main media from 1 July 2012 to 17 June 2013, down from $15.42 million in the prior corresponding period.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at frankchung@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.