EXCLUSIVE: The Tabcorp creative account is in play, AdNews understands. BWM is the incumbent. There are thought to be four other agencies pitching for the business.
AdNews understands those agencies to be BMF, DDB, M&C Saatchi and Whybin TBWA. They are said to be pitching for the full creative account, which will include digital elements. It is thought that the winner could be announced by Monday.
Tabcorp GM marketing communications, Glenn Lee, could not be reached to confirm that the account was in play. AdNews was informed that he was “in meetings with creative agencies all morning”.
BWM took on the consolidated Tabcorp account in February 2012.
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