Scarlett Johansson is now the official global ambassador for SodaStream International. Johansson's first ad for the brand will premier during the Super Bowl next month.
SodaStream CEO Daniel Bimbaum said Johansson was the perfect ambassador of the brand.
"Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility."
Johansson said she was "beyond thrilled" with the deal. “The company's commitment to a healthier body and a healthier planet is a perfect fit. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world.”
The star, who made her name alongside Bill Murray in Sofia Coppola's Lost in Translation has since aligned herself with several big brands, including Moet & Chandon, Dolce & Gabanna, Calvin Klein and Mango.
The Super Bowl ad will air on Sunday, February 2.
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