Qantas and UNICEF are working together to leverage “the power of five” by encouraging domestic passengers to donate as little as 5 cents to help care for underprivileged children.
The airline already asks customers to donate leftover foreign currency to the charity partnership return flights from overseas as part of its Change for Good campaign. It has raised $28 million over 23 years.
It will now target passengers flying within Australia to boost funds and says while loose change often languishes at the bottom of bags for Australian travellers, just five cents can provide child with clean drinking water for two days. Fifty cents can give a child exercise books and pencils for school and $1.50 can protect five children from disease.
UNICEF Australia chief executive Norman Gillespie said: “If every Qantas passenger travelling domestically gave us just a few of their forgotten coins each time they travelled it would make little difference to their day, but a world of difference in saving children’s lives.
“We’ve already seen the good work for children that change from an overseas trip can do, and with the support of Qantas, we know we can deliver even more Change for Good,” he said.
The film, which will be shown on-board, print, digital and social activity were developed by Iris Worldwide Sydney.
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