ANZ Bank's 'GayTMs' by Whybin TBWA Melbourne has picked up three shortlist entries for a PR Lion, along with seven other Australian campaigns.
Download the full shortlist here.
'GayTMs', the Mardi Gras-themed activation, has been shortlisted in the Retail & Restaurants, Corporate Responsibility and Sponsorship categories.
Other campaigns in the running for a PR Lion include the Transport Accident Commission's 'Ungiven Gifts' by Grey Melbourne, Yarra Valley Water's 'Dupe' by Ogilvy Melbourne, Best & Less' 'The L&B Experiment' by Banjo and 'It's Feeding Time' for the Cronulla Sharks by GPY&R Sydney.
Macquarie Dictionary's 'Phubbing' by McCann Melbourne, SPC Ardmona's '#SPCSunday' by Leo Burnett Melbourne, Royal Flying Doctor Service's 'Buy the Sky' by Havas Sydney and RACWA's 'Attention Powered Car by JWT Sydney have also been shortlisted.
The Cancer Council NSW's haunting breast cancer awareness campaign, 'I Touch Myself', which featured a who's who of Australian music paying tribute to the late Chrissy Amphlett, is the final Aussie campaign among the 181 shortlisted.
PR Lions Shortlist
'GayTMs'
ANZ Bank
Whybin TBWA Group Melbourne (incl. Eleven PR) / PHD Melbourne / Revolver / Will O'Rourke Sydney /
x3 (A08 Retail & Restaurants, B04 Corporate Responsibility, B10 Sponsorship)
'Ungiven Gifts'
Transport Accident Commission
Grey Melbourne / The Pound Melbourne
'Dupe'
Yarra Valley Water
Ogilvy Melbourne / One20 Melbourne
'The L&B Experiment'
Best & Less
Banjo Advertising Sydney / Edelman Sydney / Syndicate Films Melbourne
'It's Feeding Time'
Cronulla Sharks
GPY&R Sydney / VML Sydney / iKraal Cape Town
'I Touch Myself'
Cancer Council NSW
JWT Sydney / Hill & Knowlton Sydney / Collider Sydney
'#SPCSunday'
SPC Ardmona
Leo Burnett Melbourne / Open Haus Paddington
'Phubbing'
Macquarie Dictionary
McCann Melbourne / Airbag Productions Melbourne
'Buy the Sky'
Royal Flying Doctor Service
Havas Worldwide Australia Sydney / Starcom MediaVest Group Sydney / Red Agency Sydney / Method Studios Sydney
'Attention Powered Car'
Royal Automobile Club of Western Australia
JWT Sydney / Initiative Sydney / Adhesive PR Sydney / Finch Sydney
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