It's that time of the year again when AdNews reveals the annual Power 50, our ranking of the industry's most influential players.
Today's print edition of AdNews features the complete list ranked 1 to 50, but to give you a teaser of what's in the magazine we've listed the entire 50 below in alphabetical order.
There are 27 new entrants, while 23 personalities remain on the list, a reflection of seismic changes in media ownership during the past 12 months.
Some of the entries have climbed the rankings this year, while others have fallen down the pecking order if they've been pushed down by fast risers or lost their sparkle.
The August 12 issue also features hot contenders for next year in 'On the rise', while those to lose their place in the rankings altogether appear in 'Gone!'.
Previous editions of the Power 50 ranked Harold Mitchell number one in 2010, Kerry Stokes topped the rankings in 2009, and John Hartigan wore the crown in 2008.
The Power 50 in alphabetical order:
Peter Boone
Paul Borrud
Mark Buckman
Kurt Burnette
Coles
Mike Connaghan
Senator Stephen Conroy
Patrick Delaney
Andrew Demetriou
Tom Dery
Damian Eales
Mark Fennessy
Anthony Fitzgerald
Richard Freudenstein
Andrew Gordon
David Gyngell
John Hartigan
Rhys Holleran
Peter Horgan
Greg Hywood
Tony Kendall
David Leckie
Nick Leeder
Rohan Lund
Jack Matthews
James McGrath
Siobhan McKenna
Harold Mitchell
Rob Morgan
Lachlan Murdoch
Helen Nash
David Nobay
Marty O'Halloran
James Packer
Katie Page and Gerry Harvey
James Parkinson
Mark Reinke
Mark Scott
John Sintras
John Steedman
Kerry Stokes
Ryan Stokes
Henry Tajer
Scott Thompson
James Warburton
Scott Whybin
Kim Williams
Peter Wiltshire
Darren Woolley
Woolworths
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