EXCLUSIVE: Pacific Magazines has reworked its internal operations to strengthen its group sales focus, but the publisher claimed no job losses have resulted.
In what the company’s commerical director Peter Zavecz has called a “rebalancing”, some of Pacific Magazines' sales force currently working on brand teams has been moved across to group selling.
“It's not a restructure, just a rebalancing of the structure we already had,” Zavecz told AdNews.
Previously, the brand sales teams made up approximately 70% of Pacific's sales force, but now the sales teams will be evenly split between brand and group sales units.
“The group team represents the Pacific portfolio as a whole rather than separate brands,” Zavecz told AdNews. “Media agencies need to be able to interface with Pacific Magazines as a whole rather than having to speak with each separate title and brand.
“We're moving to address the market how they want to be addressed. It's a structural change to address market needs.”
The new structure, which came into effect on Friday, has taken almost four months of planning where staff were “given options” as to where they would like to work.
The move was neither a cost-cutting measure nor “a huge restructure” and no jobs have been lost, Zavecz told AdNews.
“We're actually recruiting,” said Zavecz. “We have several positions to fill in our group sales team, but we're looking for a very particular set of skills.”
Pacific Magazines' primary competitor, ACP, has championed a strong group sales focus for some time.
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