Pacific Magazines has promoted publisher Gereurd Roberts to the position of commercial director to replace Peter Zavecz, who took on the top job in November.
Roberts will lead the advertising sales, client services, digital sales and new revenue arm at the magazine publisher while also driving sales integration with other Seven West Media businesses.
"Gereurd will build on Pacific Magazines’ successes to date, prioritise profit and growth opportunities and work with the senior management team to best position the business for the future," Zavecz, now director of magazines, said.
“We see Gereurd’s non-traditional sales background as a positive, with his background in print and digital content offering Pacific and our clients a different sales perspective. We will leverage this new approach to get further upstream and help our clients connect with our audiences in better ways."
Roberts has over 15 years' experience in publishing, including roles at Guardian News and Media, ACP Magazines and Pacific.
"We will continue to strengthen the footprint, engagement and relevancy of our client partnerships, while combining them with new content initiatives and intelligent multi-platform ideas," he said.
Seven West Media chief revenue officer Kurt Burnette said: "Gereurd is the ideal person to take the business forward as part of our strategy of the future – he is someone who intimately knows the printed and digital product and process from creation to production to sales."
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