Optus has confirmed it has appointed Starcom and reappointed M&C Saatchi, as tipped by AdNews.
After a lengthy review, the telco has dropped its media agency MPG and appointed Starcom to its $70 million-plus account, while sticking with its incumbent creative agency.
AdNews tipped this morning that Optus was set to reappoint M&C Saatchi, while it was tipped some time ago that Starcom would replace MPG.
Optus corporate marketing director Michael Smith said, “We are delighted to announce that M&C Saatchi and Starcom have been selected as our two strategic advertising partners following a rigorous review.
“During the eight years we have worked together, M&C Saatchi has demonstrated a deep understanding of the Optus brand. As we evolve from being a traditional telco to a leading provider of next-generation communication, infotainment and technology services, building an even greater Optus brand is fundamental to our long-term success.
“We are also very excited to welcome Starcom to the Optus family. Their strong leadership and fresh approach make them a great partner to have on board as we transform our business and reinvigorate the Optus brand.”
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