EXCLUSIVE: Ex-Happy Soldiers partner Mark Sareff has resurfaced at Ogilvy to take on a newly-created national head of strategy role.
Ogilvy Australia executive chairman Tom Moult told AdNews the national strategy role is one he’s been planning for since taking the reins of the agency group at the end of last year.
Sareff will oversee strategy across the network and will sit above individual strategy heads for different divisions in both offices including brand, channel planning, consulting, digital and data. He will work across key clients but will also take on a mentoring role in the agency.
Sareff was one of three founding partners of independent agency Happy Soldiers, along with Lindsey Evans and John Kane, which disbanded at the end of May.
Happy Soldiers won several awards including four Lions at Cannes for its Tontine “Dated Pillows” campaign.
He was national planning director at The Campaign Palace for seven years, preceded by 12 years at JWT, latterly as head of planning.
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