Nissan has launched an experiential campaign to promote the X-Trail and Pathfinder cars over the school holiday period. The Nissan Family Zone campaign, which includes an interactive gesture controlled game aimed at families, will appear in key shopping centres around Australia.
The game contains gesture control technology which aims to challenge shoppers to fit everyday items in the boot in the correct order. The shopper drags each item into the virtual boot space. Four different themes are available such as items that are packed for the beach, city, camping grounds and playgrounds.
In addition to the game, shoppers will receive a gift bag with further information and promotional items of the Nissan X-T4rail and Pathfinder, once they register interest in the cars via the iPads available. Brand ambassadors will be on site to educate visitors on the details of each vehicle.
Children's activities such as colouring-in, a photo booth and face-painting will also be available.
The campagin will feature on digital Ooh! Media screens.
Ooh! Commercial director of sales - retail, Blair Hamilford, said: “The success of Nissan's retail showcases is due to the innovative shopping centre displays and activities which attract millions of families during the school holidays”
The activation will run from Thursday to Sunday during trade hours until 19 January, and will be supported by digital advertising.
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