Nine has announced the major partners of The Voice Kids, which kicks off on the weekend aiming to cash in on the success of the parent program.
The first season of the spin off will be backed by Woolworths, Pharmacare and Ford Australia.
Peter Wiltshire, Group Sales & Marketing Director, Nine Entertainment Co., said: “The Voice Kids is a powerful extension of the global smash-hit and an aspirational platform for brands to engage with Australian audiences.”
Woolworths is promoting its partnership with The Voice Kids and celebrating that "fresh food feeds fresh talent."
Pharmacare is featuring the Kids Smart range and Ford Australia continue its partnership with The Voice franchise, highlighting Australia’s compact Smart Utility Vehicle, the Ford Kuga.
Ford will also appear in the grand finale with a voting association, and will continue its digital sponsorship of Singer Profiles on The Voice Kids.
The Voice Kids kicks off while The Voice progresses to the live finals stage.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.