The internet loves zombies and interest in zombies spikes after economic bad news, according to Mark Britt. It appears that morbid fascination also translates into print as mX is once again dressing distributors as zombies and unleashing the horde on unsuspecting commuters.
Warner Bros. Movie World has again done a deal with the News Corp free-sheet to spruik its annual Fright Night. Distributors in Brisbane's CBD will be done up as zombies, presumably seeking readers with brains.
Last year a similar campaign was touted as one of the drivers behind the Fright Nights program being sold out with patronage up 45% year on year.
The campaign will also be supported by editorial and advertising in-paper, on the mX app and through mX’s social media channels.
mX publisher Fiona Mellor said of the campaign: “The nature of our product means we can offer advertisers cheeky but creative solutions across multiple channels for their campaigns.
“This campaign has been brought to life through collaboration between client, editorial, sales and circulation elevating the experience of picking up a paper on the way home."
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