Meat & Livestock Australia has re-appointed BMF to its creative account and added The Monkeys to the roster following a closed review process which kicked off at the end of March.
Host, which previously worked with MLA on a project basis, appears to have lost out.
MLA regional manager Lachlan Bowtell said in a statement: "The decision validates a strong partnership with BMF, evidenced not only by iconic campaigns from the past 14 years, but also a fresh new team and thinking during the review process.
"It also gives credit to the quality strategic and creative thinking that The Monkeys brought to the table across our suite of brands."
PR agency One Green Bean has been appointed to handle all consumer program PR. The new arrangements are effective from 1 July. Media, handled by UM, was unaffected by the review.
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