Mindshare has lost out to Havas in a global review of the LG media account, according to reports.
Havas has previously refused to comment when questioned by AdNews that it would be setting up special units to service the account, which Ad Age reports it has won for all markets bar North America, where Mindshare has retained the business.
LG's global media spend is said to be around $400m.
Mindshare locally would not comment on the story.
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