Pinterest is pitching high ahead of the roll out of its first advertising opportunities. It wants top dollar for premium ad spots and promoted pins on the site.
The virtual pinboard, which skews heavily towards a female userbase, reckons it can get between $30 and $40 CPMs from advertisers, according to AdAge.
The US site reports Pinterest is asking advertisers to stump up between USD1 million and USD2 million for promoted pin campaigns that would put products at the top of users boards and serve promoted pins when specific categories or products are searched for.
The virtual pinboard has yet to roll out advertising across the site but has been running trials with a number of advertisers in the US.
In December Pinterest hired the San Francisco Chronicle president Joanne Bradford as head of partnerships to head up its advertising strategy.
Pinterest is a massive driver of traffic to e-commerce sites and is likely to attract retail advertisers that have already seen strong organic traction though users linking to product images.
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