Mi9 has officially opened the doors of its data house Tipstone and is in talks with Inivio/Veda to extend its third party data partnerships.
Tipstone already aggregates third party data from sources including Experian and Roy Morgan. It claims its data reaches 70% of the Australian population.
Although cagey about any clients taking up the new data firm's services, Dawn Wano, Tipstone client services head, said the new services and Tipstone's “differentiated value proposition are being received very well”. Wano expects to be announcing the first major clients in August.
Mi9 announced plans for Tipstone in April.
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