Commercial metropolitan TV ad revenues fell 3.83% in the second half of 2012 to $1.52 billion. Of the networks Ten took the biggest hit, dropping five share points, according to Free TV figures compiled by KMPG.
The KPMG figures for the July to December half showed that Seven claimed 40.29% share of the market, up from 38.1% in the previous corresponding period. Nine increased its share to 38.14% from 34.9%. Ten declined to 21.57% from 27.03% in over the same period.
The overall metro market dropped 3.8% with Sydney declining 2.94% to $560.5 million and Melbourne down 2.99% to $421.1 million. Brisbane fell 5.65% to $267.2 million while Adelaide was hit hard with an 8.77% drop to $107.4 million and Perth declined 2.61% to $170.4 million.
The regional market fell 1.24% to $466.6 million.
GroupM chief intelligence and investment officer James Parkinson said: “There are no surprises in the data, it's in line with other available market data. Nine has benefited positively from the Olympics in the back half of the year.”
Seven chief sales and digital officer Kurt Burnette told AdNews: “To deliver a 40 share in an Olympic period is unprecedented. A 40 share for the year is also a first for Seven and it's showing where the smart money is going... The numbers speak for themselves.”
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