MediaCom will pick up the Fonterra business for Australia and New Zealand with OMD losing out. The dairy giant awarded MediaCom its APAC business last year after realigning its partners regionally and has now followed suit locally, AdNews understands.
The account, thought to be worth $10 million in main media, came into play in October.
Fonterra brands include Bega, Mainland, Nestle Soleil and Ski, and Western Star.
Last month it emerged that the dairy co-operative's marketing function was undergoing structural change. It is now headed up by Kiril Simonovski, who previously held marketing roles at National Food and Fosters. It is not clear whether those changes affected the account review.
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