MCM Entertainment Group has appointed highly regarded marketer, and the man behind Coke Zero, John Wardley, as its executive director.
Wardley will be tasked with integrating and driving growth across MCM's three businesses; digital creative agency Igloo, video technology business Movideo and media content business MCM Media.
Most recently, he was marketing and innovation director for George Weston Foods. His achievements included bringing back Tiptop's iconic "Good On Ya Mum, Tip Top’s The One" slogan after a 10 years, and the relaunch of its Abbotts and Burgen bread brands. He has also worked for Coca-Cola Atlanta and South Pacific, where he launched Coke Zero into the Australian and New Zealand market.
MCM group CEO Simon Joyce said: “To secure the consulting services of someone of John’s pedigree is a real coup for the MCM Group. He gets business and he gets marketing, the value he will add in shaping our 3 businesses will be significant”.
Wardley said: "As a former client of MCM, I have long admired the passion, creativity, content and ambition that unites all three business units. I look forward to helping Igloo, MCM Media and Movideo maximise the value we create for our client base, while driving growth across all of our brands."
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