Match Media has been appointed to the Sunbeam account following a competitive pitch.
The account was previously held by Carat, then moved to Mitchells. However, the incumbent was not involved in the pitch. The account is thought to be worth around $4 million in main media spend.
From July, Match will handle all online and offline strategy, planning and buying, including search and analytics.
Sunbeam is a division of listed holding company GUD Holdings Limited. Its portfolio spans coffee and beverages, food preparation, cooking, personal care, blankets and heaters, fans and ironing.
“Match quickly understood the challenges and articulated the key themes in a way that contemporized Sunbeam, whilst remaining true to the brand,” said Sunbeam general marketing manager John Turnbull.
Match Media head of strategy Ian Czencz, said the win was "extremely pleasing".
"The team at Match were chomping at the bit to get involved in an iconic brand like Sunbeam. The passion was evident right throughout this project and the team’s insights and creativity shone through in the response. We look forward to getting stuck in."
According to Nielsen: Sunbeam Corporation has reported an estimated $3.4M in media spend (May 2013-Apr 2014). GUD Holdings Limited has reported $4M overall.
Clarification: This story originally stated that Carat was the incumbent. Carat won the Sunbeam business from Ikon in 2006. According to Carat Sydney MD Andrew Norris, the account was shifted into Mitchells "a couple of years ago".
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