BWM has appointed former Whybin TBWA executive Mark Watkin as managing director of its Melbourne operations, replacing Carl Ratcliff.
Watkin was managing director of Whybin TBWA Melbourne until his resignation in July. He was previously client services director at George Patterson Y&R Melbourne and before that he worked in London at Saatchi & Saatchi and Hyperlink.
He takes over from Carl Ratcliff who joined BWM in February 2012 after the departure of Hugh Nairn to Big Red. According to BWM, Ratcliff will be relocating to Sydney to pursue other ventures.
BWM chief executive Paul Williams said: “We are looking forward to the breadth of knowledge and leadership experience that Mark will bring to BWM in Melbourne. He has a strong track record in developing agency/client relationships and delivering award-winning client campaigns.”
Watkin said: “BWM has always been entrepreneurial company and it's something I've admired. I'm looking forward to joining and working with the agency team in a new chapter and building on the solid work to date.”
Of Ratcliff, Williams said: “We're grateful for Carl's contribution to BWM and wish him and his family all the best.”
The agency has been staffing up in Melbourne with the hire of its first executive creative director, Murray White, and the addition of five other members to its creative team.
Last year, BWM became independent again when its founders Williams, Rob Belgiovane and Jamie Mackay bought back the 51% share of the agency owned by Enero. In December, it acquired digital shop Sputnik, which is predominantly Melbourne-based.
BWM Melbourne's clients include Realestate.com.au, Simplot and Kmart.
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