Chiddy Bang has jumped on board the Oreo bandwagon, with a new spot for the cream-filled cookie featuring a bespoke song created by the hip hop duo. But will the song be a hit?
Er, maybe. While Chiddy Bang's lyrics are usually a beat-bopping, heart-pumping barrel of fun, the execution of Oreo's 'Wonderfilled' campaign is a little, well, subdued.
But Chiddy Bang is fast becoming a household name so this was a solid marketing move from Oreo. Probably better than choosing, say, Limp Bizkit.
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