Lavender has boosted its creative and user experience teams with the addition of five new staff including Deepend's Karl Reynolds as digital creative director.
Reynolds spent the past year as creative director of independent digital shop Deepend. He's previously worked with executive creative director Marco Eychenne at Whybin TBWA Tequila. Eychenne joined Lavender from BCM in October last year, as revealed by AdNews.
Also coming on board are The Hallway's Yuji Sekiya as digital art director/interactive designer and illustrator, TBWA creative team Danielle White and Jerome Gaslain as copywriter and art director, BCM's Etienne Ancelet as video editor/content creator and The White Agency's Tony Wall as senior UX designer.
Eychenne said: “We all know that technology has transformed the way we live and consumer. It's also changed the traditional agency structure, and the new landscape requires digitally savvy, creative minds. For this reason, I feel privileged to put a team of talented people together for Lavender.
“I admire the diversity of skills and experiences of Karl, Danielle, Jerome, Etienne, Yuji and Tony. They are all open-minded people whose skills complement each other. To me, collaboration is key to bringing great things to life.
“We're going to have fun in the process of taking the agency to new levels, the data and the strategy smarts we hold are helping us build a very successful agency structure that's more integrated than ever before.”
Earlier this week, AdNews revealed Lavender had picked up Eftpos' creative business.
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