The Works head of strategy Jon Holloway has left the agency to become managing director of The Conscience Organisation (TCO).
Holloway, who started at the agency this week, said he wanted to get back to working in the area he enjoys most - digital. "When I met Clive [Burcham] by chance a while back we just had the same ideas for moving forward," he told AdNews.
"It was the right place at the tight time and even though I loved my time at The Works I wanted to move back into digital. I was partner at an agency in the UK before, so this is like moving back into where I was previously, but also a step up. It's only day three but things feel really good."
Holloway, recently returned from two weeks in the UK, said that market was "more fluid and more reactive". Australia, he said, is not in the same situation "but I would like to bring some of that process to the agency. We are hiring more people and growing so the agency is heading in the right direction."
He will work with founder and chief executive Clive Burcham. "It was time for someone else to take the day-to-day reins and get a fresh perspective. I'll still be at the agency working full time. I feel really refreshed and ready to get more new business," he said.
"Jon is great at strategy and ideas and has a reputation of building businesses like he did while he was at The Works. It's about turbo-charging our growth and adding new elements like mobile and data."
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