Aussie icon Dame Edna has joined Jenny Craig as brand ambassador, vowing to lose 15 kilos under the weight loss program.
The 'Edna Forever' campaign will see Dame Edna featuring in a wide range of marketing, including television campaigns, print, PR, in-store advertising and more.
The campaigns will also involve Dame Edna's manager Barry Humphries.
Dame Edna said, “Possums, Barry and I both appreciate the influence we have over our adoring public. Just like the Beckhams, people follow and copy our every move. And lately, well let’s be brutally honest, we’ve let ourselves go and haven’t been good role models.
“I have a wardrobe full of breathtaking gowns but I have to hold my breath to wear them …only three gowns fit me these days. When I'm on stage, I have to suck in my tummy because I fear my dress will burst at the seams. Just like my dear friend Mel B, I too can’t wait to get my pre-baby body back! While that was many years ago, the outcome will be the same with Jenny’s help!”
Jenny Craig Australia managing director Amy Smith said, “Dame Edna is an absolute legend in Australia and her manager, Barry Humphries, is equally loved. Their inspiring story to lose weight and regain their health will resonate with people of all ages. You are never too old to fight for your health; it’s there for the taking.”
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