Jennifer Lopez has been lambasted on social media for promoting Fiat during her performance at the American Music Awards.
Lopez, more popularly known as J.Lo, was singing a medley of her recent songs live when her group of dancers exited to reveal a Fiat. After initially struggling to open the door, she climbed in the vehicle and continued her performance from inside its confines.
Lopez, who is a spokersperson for the car brand, faced a torrent of criticism on social media and online media for what's been termed a "shameless" promotion for Fiat.
Questlove from the band Roots wrote on Twitter: "Yo. I know I didn't just see that dumb Fiat. I KNOW I didn't just see that friggin' Fiat". Singer John Legend responded to Questlove: "That had to be the most shameless thing I've ever seen in a performance. I was genuinely shocked."
Tweets about her performance ranged from: "Remember that time we saw J.Lo cruising down the street in her Fiat? Me neither." to "J-Lo + Fiat 500 at the AMA's = pathetic Is there no dignity with regards to product placement?".
Brad Tuttle of Time magazine wrote on the publication's website: "But because the performance featured a Fiat 500 at center stage for no sensible reason, J.Lo probably won’t be remembered for being raunchy, but for being a sell-out."
A Fiat television commercial featuring the singer followed in one of the commercial breaks of the awards show after her performance.
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