Digital agency Isobar has been appointed by Foxtel to manage the user experience and development of a web platform for its channels.
Isobar will work with Foxtel Networks to develop the platform that will include access to Foxtel's multiple television channels through the one site. The agency said the platform will provide current and future Foxtel customers with on-air and off-air content whenever and wherever they wish to consume it.
Chuck Smeeton, general manager – digital at Foxtel Networks Australia, said: “Isobar impressed us with the strength of their Experience Design approach and understanding of the technology required to create a solution that will work for us across multiple sites.
"We’re looking to really enhance our audiences’ interaction and experience with our channels and look forward to working with Isobar to achieve this.”
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